Work

Shara Mendelson ON Entrepreneurship

Founder, Plum Benefits

Q: When I stepped down as President of a company after 9 years in that position, it was quite emotional. If you have ever sold, folded or needed to leave an organization you helped (or did) start, what was that experience like for you?

A: After founding my company thirteen years ago, I sold Plum Benefits earlier this year. A confluence of factors led to that decision. Personally, I was ready for a new chapter in my life. I believe in change and pushing oneself to experience the new. From a business perspective, the market decline had led to the perfect storm of increased distressed ... READ MORE »

Adelaide Lancaster ON Branding

Co-founder, In Good Company

Q: What do you believe makes a great brand?

A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a true legacy, iconic throughout time. READ MORE »

Joanne Solomon Wilson ON Starting Out

Blogger & Angel Investor, Gotham Gal

Q: If you had a young sister or a daughter who was a senior in college, anxious about landing her first job or unsure of what she wanted to do, what would your advice be to her?

A: I have been asked this question many times. My advice is always the same. Follow your passions. If there is an area that you really want to work in then pursue that until you find a job in that area and preferably go work in a start-up. Be true to yourself. Work hard, play hard and stay focused on finding ... READ MORE »

Elizabeth Harrison ON Innovation

Principal, Harrison & Shriftman

Q: Innovation requires creative thinking. How do you tap into the creative thinking resources within your business?

A: Continuously being creative for clients can be challenging. By the nature of our business, we are all required to be huge consumers of pop culture, read as much as possible, travel, indulge in theater and art and dance, and go out of our way to discover new talent, especially in music and film. Brainstorming the right way has become key. Recently ... READ MORE »

Joya Dass ON Vision

TV Anchor & Producer, Avenue Media

Q: It’s hard to focus on the “big picture” sometimes because we can get caught in the weeds of work and life. When does visioning come clearest or easiest for you? Or what inspires your vision?

A: My morning routine includes a 40-minute speed walk in Central Park. It’s my meditation and time when I do my critical thinking around the big picture. Before I go to bed, I take 5 or 10 minutes to review the day and re-envision events the way it would have gone, if all the stars had aligned perfectly. This way, the ... READ MORE »

Kelly Hoey ON Networking

Co-founder, Women Innovate Mobile (WIM) Accelerator

Q: What are your top 3 tips for networking?

A: Stop committing random acts of networking. Be strategic, focused and consistent in your networking efforts. Build your network before you need it. Recognize that networking is relationship building and relationship building takes time. Networking is about people. Become a considerate and thoughtful listener and networking will become easier. READ MORE »

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