Perseverance

advice & stories

rachel

Rachel Hofstetter/Perseverance

Co-founder, Guesterly

A: It’s all about taking calculated risks. People think entrepreneurs must be born with an extra risk gene, but I consider myself very stability-oriented! But before we launched guesterly I considered ...

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Caryn Effron

/Perseverance

A: I have a few early setbacks that have stayed with me, but I feel very grateful for those experiences. I was fired from my very first job out of college. ...

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Photo by Aaron Pachesa

Joya Dass/Perseverance

TV Anchor & Producer, Avenue Media

A: YES. When I started at Bloomberg, I was hired as a producer understudy. Business news came with a whole vocabulary and phrasing that needed learning. All the reports were also ...

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Marla Malcolm Beck Headshot_1

Marla Malcolm Beck/Perseverance

CEO and co-founder , Bluemercury

A: When my husband and I started Bluemercury, everyone said it would be impossible to build an independent chain of luxury beauty boutiques.  After we opened our first location in Georgetown, ...

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Alyssa Rapp

Alyssa Rapp/Perseverance

Founder & CEO, Bottlenotes

A: Inner voice. The one that encourages me to keep on pushing. And my athletic coaches in life have constantly reminded me to tap into my inner strength and persevere, childhood ...

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LindaDescano

Linda Descano/Perseverance

Managing Director & Head of Content and Social, Women & Co.

A: When I got to college I wanted to explore many careers/subjects, including geology, so I went to see the head of the geology department. He took one look at me ...

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