Loren Ridinger ON Negotiating
Senior Vice President, Market America & Shop.com
Q: A great negotiation can be game changing for one’s business or life. Studies have shown that men are much more comfortable negotiating and asking for what they want compared to women. What’s your advice to women who are uncomfortable negotiating?
A: 1. Believe in yourself – don’t sell yourself short. 2. Be assertive, don’t let others pull you away in different directions. 3. Be honest with yourself. READ MORE »







