Whitney Johnson ON Negotiating
Co-founder, Rose Park Advisors
Q: A great negotiation can be game changing for one’s business or life. Studies have shown that men are much more comfortable negotiating and asking for what they want compared to women. What’s your advice to women who are uncomfortable asking for what they want?
A: First, recognize that there’s a reason that you are uncomfortable asking for what you want. Women are considered feminine only when within the context of doing something for someone else – when we are giving up resources, whether praise, time or money. As consequence, when we ask for something, we are by definition not feminine. First step then, is to ... READ MORE »







