Q: A great negotiation can be game changing for one’s business or life. Studies have shown that men are much more comfortable negotiating and asking for what they want compared to women. What’s your advice to women who are uncomfortable negotiating?
A: Keep in mind that, culturally, women are still not truly comfortable asking for more money. Most of us were simply not raised to talk about money and have not really been given the educational tools to feel confident around the subject. Linda Babcock, a professor of economics at Carnegie Mellon University and researcher on the subject of women and negotiation, co-wrote ... READ MORE »