Innovation

"In my experience, the best way to move forward is to find that place inside that you can trust and listen to the inner direction to move forward." — Martha Ringer

Kelly Hoey ON Innovation

Co-founder, Women Innovate Mobile (WIM) Accelerator

Q: Innovation requires creative thinking. How do you tap into the creative thinking resources within your business?

A: I have two great entrepreneurs I work with on Women Innovate Mobile, Veronika Sonsev, CEO and Founder of inSparq, and Deborah Jackson, CEO and Founder of JumpThru. We bring different resources, work experiences and perspectives to the conversation and respect each other’s perspectives. We know we can’t have all the ideas or solutions, so we consult each other frequently, as ... READ MORE »

Jan Arnold ON Innovation

Co-Founder and Style Director, Creative Nail Design

Q: If a business has several, viable ways to grow and innovate, how do you pick the best road to take?

A: For sustainable growth, you must stay true to your vision and mission. You have to know who you are and stay true to it. There are many temptations that try to veer you off the path of business. Staying absolutely focused on the needs of your customer will make your choices clearer. READ MORE »

Cheryl Callan ON Innovation

CMO, Weight Watchers International

Q: If a business has several, viable ways to grow and innovate, how do you pick the best road to take?

A: At WW we are guided by one key principle: How do we help our members be more successful and do it in a healthy way? That’s how we assess innovation opportunities. We know that the more engaged people are with our program, the more successful they are going to be. We look for ways to improve member engagement, as we ... READ MORE »

Rayah Levy ON Innovation

Director & CEO, ArtéQuesta

Q: Innovation requires creative thinking. How do you tap into the creative thinking resources within your business?

A: At ArtéQuesta, we are surrounded by masterful fine art that inspires us each day and master artists who push the boundaries of thinking and creativity. We also work in our personal and professional lives to stay current and open to new ideas. We seek feedback on what speaks to people and what they feel could be added or removed from ... READ MORE »

Natalia Oberti Noguera ON Innovation

Founder & CEO, Pipeline Fellowship

Q: If a business has several, viable ways to grow and innovate, how do you pick the best road to take?

A: Create several pilots and test! Apply lessons learned and iterate. You may end up with a new path that may not have even been one of the initial business development strategies, however, may be the closest to matching your business model with market needs. READ MORE »

Tina Aldatz ON Innovation

Founder, Foot Petals

Q: If a business has several, viable ways to grow and innovate, how do you pick the best road to take?

A: You have to weigh the costs and benefits and decide what you are getting out of each deal, beyond just profits. I ask: is this going to build brand awareness? Will this create return customers? We generally ask ourselves if something is going to break the bank if it doesn’t succeed. Meaning, can we potentially lose our investment if we take ... READ MORE »