Founder, Foot Petals
Q: If a business has several, viable ways to grow and innovate, how do you pick the best road to take?
A: You have to weigh the costs and benefits and decide what you are getting out of each deal, beyond just profits. I ask: is this going to build brand awareness? Will this create return customers? We generally ask ourselves if something is going to break the bank if it doesn’t succeed. Meaning, can we potentially lose our investment if we take ... READ MORE »