Innovation

advice & stories

Tina Aldatz -photo_1 copy

Tina Aldatz/Innovation

Founder, Foot Petals

A: You have to weigh the costs and benefits and decide what you are getting out of each deal, beyond just profits. I ask:  is this going to build brand awareness? ...

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Marthapainttinglo

Martha Ringer/Innovation

Owner, Martha Ringer

A: In my experience, the best way to move forward is to find that place inside that you can trust and listen to the inner direction to move forward.

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Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Innovation

Co-Founder , Physique 57

A: When a team is focused on its mission statement and brand promise, creating and choosing viable ways to grow is rather clear. When there is a road to take that allows ...

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LOREN RIDINGER

Loren Ridinger/Innovation

Senior Vice President, Market America & Shop.com

A: Research, read, travel, surround yourself with people smarter than you. See things from a different perspective, work backwards, find people who are more creative than you.

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CherylCallanHeadshot

Cheryl Callan/Innovation

CMO, Weight Watchers International

A: At WW we are guided by one key principle: How do we help our members be more successful and do it in a healthy way? That’s how we assess innovation ...

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Lubov Azria

Lubov Azria/Innovation

Chief Creative Officer, BCBGMAXAZRIAGROUP

A: I work closely with every department as Chief Creative Officer. I’m truly aware of what everyone is doing – being so involved keeps me inspired. As an owner, much of ...

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