"Plan your work and work your plan." — Kira Stokes
Co-Founder/Designer, The Novogratz
A: First of all, and most importantly, do what you love. Take calculated risks and grow at the right pace. We still keep our office in our home, which saves us money (no extra rent) and allows us to juggle work and 7 kids. READ MORE »
Founder, Foot Petals
A: Be resourceful by reaching out to friends, former colleagues and potential clients, and be creative. When I just started out, I needed a public relations representative to get our product placed in the media, but couldn’t afford to pay the fees. It turns out that a close friend of mine (and former colleague) wanted to start her own PR agency. I ... READ MORE »
Co-Founder and Chief Executive Officer, Harboring Hearts
A: Have a solid plan of your own, but be flexible and willing to adapt as roadblocks come along – because they probably will! When those roadblocks come, never quit. Don’t forget your original goal and original passion. Be passionate about what you are doing! Believe in it, because if you don’t, it will be hard to keep up the momentum. READ MORE »
Founder & CEO, Kahina Giving Beauty
A: I would advise entrepreneurs just starting out to make sure your vision and values are well-defined, and to know your audience. Your vision and values can serve as a road map to help guide you during the many challenges and decisions you will inevitably face. If you have a clear vision and know your audience, your instincts will guide you ... READ MORE »
Founder & CEO, Peeled Snacks
A: Write down your business plan, then quadruple the amount of time and money that you think it will take. Set your sights on the long-term and make sure you’re comfortable with the idea of sticking it out for that long. You can always be pleasantly surprised if it happens more quickly. READ MORE »
Founder & CEO, Honestly Now
A: As hard as it seems up-front, I would try to craft a business that generates revenue from Day 1. This will help you keep control of your business and ultimately your vision. It’s really hard, but it’s work that will pay dividends down the road. Second, know who your core customer is and nurture them. They are helping you co-develop ... READ MORE »