"Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising… But women see through this – and more importantly, they don’t see themselves in it." — Linda Descano
Founder & CEO, Catchafire
A: Authenticity and substance. A great brand should be a reflection of a great product. You should focus on building your product or service first. Making that great, and then it will be easy to build a great brand. READ MORE »
Principal, Bollare Communications
A: A clear understanding of who you are. You cannot be all things to all people. Decide what and who you want to be and strategically make decisions that carve and mold accordingly. READ MORE »
Co-Founder/Designer, The Novogratz
A: The Novogratz brand is about FAMILY. It feels and looks fun. We don’t take ourselves too seriously. We are passionate about what we do, and we truly feel that our brand reflects that. READ MORE »
Resident Entrepreneur, UN Foundation
A: My job revolves around branding issues. A brand has to express your entire business and marketing plan in the five seconds that someone spends looking at it. Your brand should have the look and feel of your mission, be memorable, and translate to every public forum. READ MORE »
Co-founder, In Good Company
A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a true legacy, iconic throughout time. READ MORE »
CEO, Krupp Kommunications
A: Our brand is more of branding agency versus a standard PR agency, although many agencies are trying to be that now. I would say three words best make us stand out—passion, energy and tenacity. We start every campaign asking ourselves if we are passionate about the project – what positive energy it can do for the world and how enthusiastic ... READ MORE »