Branding

"Great brands make a strong emotional connection with consumers and deliver the product benefit in a unique and compelling manner." — Cheryl Callan

Michelle Javian ON Branding

Co-Founder and Chief Executive Officer, Harboring Hearts

Q: What do you feel separates your brand from your competitors?

A: Harboring Hearts is unique because we are the only charity organization that provides housing for families. We are created for heart patients, by heart patients. But I don’t really like to see this as our way of being better than our competitors. It’s not really a competition. We love partnering with whoever we can, because we’re all in this together, ... READ MORE »

Katharine L’Heureux ON Branding

Founder & CEO, Kahina Giving Beauty

Q: What do you feel separates your brand from your competitors?

A: Of course, the skincare market is very competitive, but many of the traditional skincare companies use harmful ingredients in their products. At Kahina, we use only the highest quality natural and organic ingredients. We are certified by Ecocert, ensuring the greatest respect for our consumers and the environment. More and more companies are doing some form of giving back. Our brand ... READ MORE »

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Cortney Renee Aranda ON Branding

Founder, Cortney Renee Inc

Q: What do you believe makes a great brand?

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them. READ MORE »

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Jill Zarin ON Branding

President, Jill Zarin Enterprises

Q: What do you feel separates your brand from your competitors?

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a solution. READ MORE »

Shama Kabani ON Branding

Founder & CEO, The Marketing Zen Group

Q: What do you believe makes a great brand?

A: The best brands are those which play into people’s identities. They allow people to feel like they belong to something bigger than themselves. READ MORE »

Carley Roney ON Branding

Co-founder, XO Group Inc.

Q: What do you feel separates your brand from your competitors?

A: I believe it’s our fresh, real-life voice. We’ve always striven to communicate with our users like we’re their best girlfriend giving them advice. So many women today turn to their friends for advice; we are their ultimate, knowledgeable best friend who will tell you how it really is. READ MORE »