"…your brand is your stand. It’s your story – WHY you do what you do and how you solve people’s problems and present them with an opportunity." — Liz Dennery Sanders
Co-Founder , Physique 57
A: A great brand has life changing impact. Every week we receive client testimonials telling us about the transformational effects Physique 57 has had for them both physically and mentally. READ MORE »
Editor in Chief, Refinery29
A: Authenticity, clarity, and the right mix of people who have the tenacity to bring it to life, no matter how hard it gets. READ MORE »
Editor in Chief, Refinery29
A: All of the above. And the fact that our editors really love what they do and that translates through to the content and every aspect of our business, from advertising to commerce. There is a real virility and vibrancy in our work that never ceases to excite me. READ MORE »
CEO and co-founder , Bluemercury
A: Authenticity. Brands need to have foundations, stories and a fundamental philosophy. Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies. Everything we do, how we hire, what brands we carry, what we love, comes from this core. M-61’s core (my new product development company) comes from innovation, discovery, clarity, and pushing the envelope. ... READ MORE »
Co-Founder and Style Director, Creative Nail Design
A: A great brand must have consistency, dependability, excitement and availability. READ MORE »
Founder & CEO, SheBrand
A: A great brand makes a powerful emotional connection with its community. It owns powerful real estate in the mind of its target market. It is clear, confident, consistent, authentic, remarkable and engaging. A truly AWESOME brand makes a promise, and then delivers on that promise over and over again. READ MORE »