Claudia Chan
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Branding

"Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need." — Loren Ridinger

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Tanya Becker ON Branding

Co-Founder , Physique 57

Q: What do you believe makes a great brand?

A: A great brand has life changing impact. Every week we receive client testimonials telling us about the transformational effects Physique 57 has had for them both physically and mentally. READ MORE »

Eve Pearl

Eve Pearl ON Branding

President and Owner, Eve Pearl

Q: What do you feel separates your brand from your competitors?

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come out with seasonal trendy colors, so people would need to purchase new things all the time and then not know what to do with them.  Our products are multi-functional and ... READ MORE »

katharine

Katharine L’Heureux ON Branding

Founder & CEO, Kahina Giving Beauty

Q: What do you feel separates your brand from your competitors?

A: Of course, the skincare market is very competitive, but many of the traditional skincare companies use harmful ingredients in their products. At Kahina, we use only the highest quality natural and organic ingredients. We are certified by Ecocert, ensuring the greatest respect for our consumers and the environment. More and more companies are doing some form of giving back. Our brand ... READ MORE »

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Cheryl Callan ON Branding

CMO, Weight Watchers International

Q: What do you believe makes a great brand?

A: Great brands make a strong emotional connection with consumers and deliver the product benefit in a unique and compelling manner. READ MORE »

Mimi Duvall

Mimi Duvall ON Branding

Life Coach & Designer, Dreams Will Come

Q: What do you feel separates your brand from your competitors?

A: In addition to my artistic talent, education, years of experience and communication skills, I believe it is my joie de vivre, humor and passion for all that I do that gives me my unique flavor, i.e. “brand”. READ MORE »

Josie Maran

Josie Maran ON Branding

Chief Eco Officer, Josie Maran Cosmetics

Q: What do you feel separates your brand from your competitors?

A: When I created my line, I wanted to have the best of both worlds – a product that performs well and is also healthy for people and the environment. Josie Maran Cosmetics is “cosmetics with a conscience” – fragrance free, sustainable, paraben and petrochemical free, organic, cruelty free, natural, biodegradable, and recycled.  Josie Maran Cosmetics is a complete collection of ... READ MORE »