Mimi Duvall ON Branding
Life Coach & Designer, Dreams Will Come
Q: What do you believe makes a great brand?
A: Simplicity. READ MORE »
Branding
"There’s a constant competition in the world to fit in… At IFC we embrace and celebrate what’s off kilter. … We wear the brand and mission of our network like a badge of honor." — Jennifer Caserta
Jennifer Caserta ON Branding
Executive Vice President & General Manager, IFC
Q: What do you believe makes a great brand?
A: A great brand is made when it’s easy to articulate, relatable and it fills a need in your life, whether it’s utility, emotion or loyalty. Some of the greatest brands are ones that evoke loyalty and an emotional connection. Those are the brands that consumers decide they just can’t live without. READ MORE »
Carley Roney ON Branding
Co-founder, XO Group Inc.
Q: What do you feel separates your brand from your competitors?
A: I believe it’s our fresh, real-life voice. We’ve always striven to communicate with our users like we’re their best girlfriend giving them advice. So many women today turn to their friends for advice; we are their ultimate, knowledgeable best friend who will tell you how it really is. READ MORE »
Shama Kabani ON Branding
Founder & CEO, The Marketing Zen Group
Q: What do you believe makes a great brand?
A: The best brands are those which play into people’s identities. They allow people to feel like they belong to something bigger than themselves. READ MORE »
Katharine L’Heureux ON Branding
Founder & CEO, Kahina Giving Beauty
Q: What do you feel separates your brand from your competitors?
A: Of course, the skincare market is very competitive, but many of the traditional skincare companies use harmful ingredients in their products. At Kahina, we use only the highest quality natural and organic ingredients. We are certified by Ecocert, ensuring the greatest respect for our consumers and the environment. More and more companies are doing some form of giving back. Our brand ... READ MORE »
Jennifer Caserta ON Branding
Executive Vice President & General Manager, IFC
Q: What do you feel separates your brand from your competitors?
A: There’s a constant competition in the world to fit in and be like everyone else. At IFC we embrace and celebrate what’s off kilter. It’s signified by our tagline and mantra, “Always On. Slightly Off.” And it’s inherent in the tone we use to speak to our audience. It comes through in our programming, our website, our on-air promos, in ... READ MORE »