Branding

"Brands need to have foundations, stories and a fundamental philosophy. Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies." — Marla Malcolm Beck

Jennifer Buffett ON Branding

President & Co-Chair, NoVo Foundation

Q: What do you feel separates your brand from your competitors or organizations in your space?

A: We have a vision for the world that we have uniquely articulated and that people respond to. We talk about how we see the time we are living in, connected to history, and where we are headed and what it will take to get there. Our initiatives are all connected, working in various ways towards our vision. Empowering girls and ... READ MORE »

Katrina Markoff ON Branding

President & CEO, Vosges Haut-Chocolat

Q: What do you feel separates your brand from your competitors?

A: Vosges creates a luxury chocolate experience rooted in a sensory journey of bringing about awareness to indigenous cultures through the exploration of spices, herbs, roots, flowers, fruits, nuts, chocolate and the obscure. From curry powder to bacon, Vosges products are unexpected combinations of flavors, each telling a story rooted in my travels. This sets the company apart from other chocolate makers ... READ MORE »

Full Episode: Jane Wurwand

Jane Wurwand ON Branding

Wear the Shirt!

Gloria Feldt ON Branding

Tory Burch ON Branding

CEO & Designer, Tory Burch

Q: What do you believe makes a great brand?

A: One that has a unique point of view and provides an answer. READ MORE »

Loren Ridinger ON Branding

Senior Vice President, Market America & Shop.com

Q: What do you believe makes a great brand?

A: 1. A compelling idea. Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need. The ability to stay relevant no matter the trend. Leading brands constantly maintain their relevance to a targeted set of customers and to a culture. To maintain their loyalty throughout. 2. Simplicity. When someone immediately knows what ... READ MORE »