"We don’t take ourselves too seriously. We are passionate about what we do, and we truly feel that our brand reflects that." — Cortney Novogratz
Founder, FLO Living Center, LLC
A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone in our company has personally dealt with health issues, and so we resonate with our customer base. We’re not selling something; we’re inviting women to join us. This inspires a ... READ MORE »
Founder and CEO, ArtStar, Little Collector by ArtStar
A: I think being witty and fun always creates brand loyalty. Manhattan Mini Storage’s advertisements always make me laugh and make me remember their brand over the competition. READ MORE »
President, Melissa Meyers
A: Something that is innovative and fresh. Consistently producing a great product or service that is better or unique as compared to others in your space. Paying attention to quality and customer service is also key. READ MORE »
CEO, DoSomething.org
A: I’ve written about this a lot. I think there are 5 elements to a strong brand: simple, unique, relevant, consistent, truthful. (See an entire chapter on this in my book Zilch.) READ MORE »
Founder, Cortney Renee Inc
A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them. READ MORE »
Founder and CEO, Bananagrams, Inc.
A: To me a great brand has three key ingredients – it evokes passion; it’s instantly recognizable; and people associate it with all-things positive. In the game world, specifically, I believe a great brand is the result of functionality and playability. READ MORE »