Branding

advice & stories

Michelle Javian

Michelle Javian/Branding

Co-Founder and Chief Executive Officer, Harboring Hearts

A: Harboring Hearts is unique because we are the only charity organization that provides housing for families. We are created for heart patients, by heart patients. But I don’t really like ...

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PBJaneWurwand_250

Jane Wurwand/Branding

Founder and Owner, Dermalogica

A: Education, without a doubt.  Also, we don’t align with the beauty industry. The beauty industry, to me, is all about claims which prey on the insecurities of women. These insecurities ...

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Mia Bauer

Mia Bauer/Branding

Founder & Former Chief Creative Officer, Crumbs Bakeshop

A: There are two answers to this question. The first is with respect to our product and the second is with respect to the brand. Our product created a category in ...

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Katrina Markoff

Katrina Markoff/Branding

President & CEO, Vosges Haut-Chocolat

A: Vosges creates a luxury chocolate experience rooted in a sensory journey of bringing about awareness to indigenous cultures through the exploration of spices, herbs, roots, flowers, fruits, nuts, chocolate and ...

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Alle Fister_Photo_1

Alle Fister/Branding

Principal, Bollare Communications

A: A clear understanding of who you are.  You cannot be all things to all people. Decide what and who you want to be and strategically make decisions that carve and ...

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Tanya Becker_Headshot copy_FINAL

Tanya Becker/Branding

Co-Founder , Physique 57

A: A great brand has life changing impact. Every week we receive client testimonials telling us about the transformational effects Physique 57 has had for them both physically and mentally.

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