Branding

advice & stories

From Everyday Heroes- 50 Americans Changing the World One Nonprofit at a Time by Katrina Fried and Paul Mobley.  Photographs © 2012 Paul Mobley.  www.welcomebooks.com/everydayheroes

Nancy Lublin/Branding

CEO, DoSomething.org

A: I’ve written about this a lot. I think there are 5 elements to a strong brand: simple, unique, relevant, consistent, truthful. (See an entire chapter on this in my book ...

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Eve Pearl

Eve Pearl/Branding

President and Owner, Eve Pearl

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come ...

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Elizabeth Gore

Elizabeth Gore/Branding

Resident Entrepreneur, UN Foundation

A: My job revolves around branding issues. A brand has to express your entire business and marketing plan in the five seconds that someone spends looking at it. Your brand should ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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Marla Malcolm Beck Headshot_1

Marla Malcolm Beck/Branding

CEO and co-founder , Bluemercury

A: Authenticity. Brands need to have foundations, stories and a fundamental philosophy.  Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies.  Everything we ...

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carleyroney

Carley Roney/Branding

Co-founder, XO Group Inc.

A: I believe it’s our fresh, real-life voice. We’ve always striven to communicate with our users like we’re their best girlfriend giving them advice. So many women today turn to their ...

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