Branding

advice & stories

Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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Kim Martin

Kim Martin/Branding

President & General Manager, WE tv

A: There are several women’s networks, but WE tv is the only one that focuses on the most important thing in most women’s lives: Family. WE tv presents real stories about ...

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: There’s a constant competition in the world to fit in and be like everyone else. At IFC we embrace and celebrate what’s off kilter.  It’s signified by our tagline and ...

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LOREN RIDINGER

Loren Ridinger/Branding

Senior Vice President, Market America & Shop.com

A: 1. A compelling idea. Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need. The ability to stay relevant no ...

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Alina Roytberg

Alina Roytberg/Branding

Co-founder, Fresh

A: Fresh has integrity. The one thing that never changed or changes is the quality approach we have to each and every product, to creating the environment of our stores, to ...

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