Branding

advice & stories

Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: There’s a constant competition in the world to fit in and be like everyone else. At IFC we embrace and celebrate what’s off kilter.  It’s signified by our tagline and ...

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Heidi Krupp

Heidi Krupp/Branding

CEO, Krupp Kommunications

A: Our brand is more of branding agency versus a standard PR agency, although many agencies are trying to be that now. I would say three words best make us stand ...

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Tereza Nemessanyi

Tereza Nemessanyi/Branding

Founder & CEO, Honestly Now

A: Among the Q&A tech platforms, we are the only company with: Women Female DNA at the core Optimal designs for the questions people care about most and that are unaddressed elsewhere--the personal ...

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RenaHeadshot

Rena Nathanson/Branding

Founder and CEO, Bananagrams, Inc.

A: To me a great brand has three key ingredients – it evokes passion; it’s instantly recognizable; and people associate it with all-things positive.   In the game world, specifically, I believe ...

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Mathilde Head Shot pic

Mathilde Thomas/Branding

Founder, Caudalie

A: To build a great brand, it’s key to make sure you are innovative and have a stand out product. There are so many products on the market these days, and ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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