Branding

advice & stories

Marla Malcolm Beck Headshot_1

Marla Malcolm Beck/Branding

CEO and co-founder , Bluemercury

A: Authenticity. Brands need to have foundations, stories and a fundamental philosophy.  Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies.  Everything we ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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Adelaide Lancaster

Adelaide Lancaster/Branding

Co-founder, In Good Company

A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a ...

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ToryBurch Headshot

Tory Burch/Branding

CEO & Designer, Tory Burch

A: One that has a unique point of view and provides an answer.

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Lubov Azria

Lubov Azria/Branding

Chief Creative Officer, BCBGMAXAZRIAGROUP

A: I think a great brand has consistency in their vision and a quality product. It’s important to never lose sight of what you’re producing. There are so many young designers ...

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Josie Maran

Josie Maran/Branding

Chief Eco Officer, Josie Maran Cosmetics

A: When I created my line, I wanted to have the best of both worlds – a product that performs well and is also healthy for people and the environment. Josie ...

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