Branding

advice & stories

Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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Mathilde Head Shot pic

Mathilde Thomas/Branding

Founder, Caudalie

A: To build a great brand, it’s key to make sure you are innovative and have a stand out product. There are so many products on the market these days, and ...

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CherylCallanHeadshot

Cheryl Callan/Branding

CMO, Weight Watchers International

A: We are in the business of teaching people how to adopt a healthy lifestyle. We are about taking control of your life and making the changes you need to lose ...

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Michelle Javian

Michelle Javian/Branding

Co-Founder and Chief Executive Officer, Harboring Hearts

A: Harboring Hearts is unique because we are the only charity organization that provides housing for families. We are created for heart patients, by heart patients. But I don’t really like ...

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: All of the above. And the fact that our editors really love what they do and that translates through to the content and every aspect of our business, from advertising ...

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