Branding

advice & stories

Kim Martin

Kim Martin/Branding

President & General Manager, WE tv

A: There are several women’s networks, but WE tv is the only one that focuses on the most important thing in most women’s lives: Family. WE tv presents real stories about ...

READ NOW
BHKM112PW2o5FHCi1L90zFR0ovGHRoj3qMVPsQ8DWUU

Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

READ NOW
CherylCallanHeadshot

Cheryl Callan/Branding

CMO, Weight Watchers International

A: Great brands make a strong emotional connection with consumers and deliver the product benefit in a unique and compelling manner.

READ NOW
carleyroney

Carley Roney/Branding

Co-founder, XO Group Inc.

A: I believe it’s our fresh, real-life voice. We’ve always striven to communicate with our users like we’re their best girlfriend giving them advice. So many women today turn to their ...

READ NOW
Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: At IFC, we look for alt comedy programming that’s outside the mainstream, but not off the beaten path. It’s what we call “slightly off.” We appreciate content that’s authentic and ...

READ NOW
Michelle Javian

Michelle Javian/Branding

Co-Founder and Chief Executive Officer, Harboring Hearts

A: Harboring Hearts is unique because we are the only charity organization that provides housing for families. We are created for heart patients, by heart patients. But I don’t really like ...

READ NOW
see more stories

view our curated
list of life-epowering
resources