Branding

advice & stories

Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Branding

Co-Founder , Physique 57

A: We are passionate about the physical and mental results that exercise can offer. We welcome clients into an engaging and supportive community and promise rapid results delivered in a fun ...

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: A great brand is made when it’s easy to articulate, relatable and it fills a need in your life, whether it’s utility, emotion or loyalty. Some of the greatest brands ...

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DVN Profile

Diana Verde Nieto/Branding

Founder & CEO, Positive Luxury

A: No brand is perfect but, for me, the main component of a good brand is their company behavior, i.e what they do rather than what they say. Established brands that ...

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PBJaneWurwand_250

Jane Wurwand/Branding

Founder and Owner, Dermalogica

A: Education, without a doubt.  Also, we don’t align with the beauty industry. The beauty industry, to me, is all about claims which prey on the insecurities of women. These insecurities ...

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Siiri Morley_Headshot_FINAL

Siiri Morley/Branding

Founding Partner, Prosperity Candle

A: Our brand is distinguished by a sense of hopefulness, respect, and beauty. Although Prosperity Candle works with women in some of the toughest parts of the world, with very dark ...

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Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

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