Branding

advice & stories

Melissa Meyers

Melissa Meyers/Branding

President, Melissa Meyers

A: Something that is innovative and fresh. Consistently producing a great product or service that is better or unique as compared to others in your space. Paying attention to quality and ...

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Lida Orzeck

Lida Orzeck/Branding

CEO, Hanky Panky Ltd.

A: Consistent, reliable quality, great fit (apparel) and a touch of wit, proper value for the price, longevity, willingness to engage with their customers, sharing via philanthropy and “giving back.” Finally, ...

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Katrina Markoff

Katrina Markoff/Branding

President & CEO, Vosges Haut-Chocolat

A: Vosges creates a luxury chocolate experience rooted in a sensory journey of bringing about awareness to indigenous cultures through the exploration of spices, herbs, roots, flowers, fruits, nuts, chocolate and ...

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Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

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Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: Authenticity, clarity, and the right mix of people who have the tenacity to bring it to life, no matter how hard it gets.

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Jill Zarin/Branding

President, Jill Zarin Enterprises

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a ...

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