Branding

advice & stories

LOREN RIDINGER

Loren Ridinger/Branding

Senior Vice President, Market America & Shop.com

A: 1. A compelling idea. Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need. The ability to stay relevant no ...

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Eve Pearl

Eve Pearl/Branding

President and Owner, Eve Pearl

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come ...

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Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Branding

Co-Founder , Physique 57

A: We are passionate about the physical and mental results that exercise can offer. We welcome clients into an engaging and supportive community and promise rapid results delivered in a fun ...

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Adelaide Lancaster

Adelaide Lancaster/Branding

Co-founder, In Good Company

A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a ...

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Jill Zarin/Branding

President, Jill Zarin Enterprises

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a ...

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Mimi Duvall

Mimi Duvall/Branding

Life Coach & Designer, Dreams Will Come

A: Simplicity.

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