Branding

advice & stories

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Chrissy Crawford/Branding

Founder and CEO, ArtStar, Little Collector by ArtStar

A: I think being witty and fun always creates brand loyalty. Manhattan Mini Storage’s advertisements always make me laugh and make me remember their brand over the competition.

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: There’s a constant competition in the world to fit in and be like everyone else. At IFC we embrace and celebrate what’s off kilter.  It’s signified by our tagline and ...

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Clare Winterton

Clare Winterton/Branding

Executive Director, International Museum of Women

A: Great content is what makes the International Museum of Women such a powerful online brand. For us, the key ingredients are not only the strenuous efforts we make to source ...

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Liz Dennery Sanders

Liz Dennery Sanders/Branding

Founder & CEO, SheBrand

A: First of all, when you are 100% yourself, there is no such thing as competition. There is only one YOU, so you might as well make it the best possible ...

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Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

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