Branding

advice & stories

LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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Danielle LaPorte

Danielle LaPorte/Branding

Author, Danielle LaPorte Inc.

A: An excerpt from THE FIRE STARTER SESSIONS: Here’s what brands with integrity and true character know for sure: TRANSPARENCY IS SEXY Care more about being accurately, precisely who you are than caring ...

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PBJaneWurwand_250

Jane Wurwand/Branding

Founder and Owner, Dermalogica

A: Education, without a doubt.  Also, we don’t align with the beauty industry. The beauty industry, to me, is all about claims which prey on the insecurities of women. These insecurities ...

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Eve Pearl

Eve Pearl/Branding

President and Owner, Eve Pearl

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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