Branding

advice & stories

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Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

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Carol Hannah Whitfield/Branding

Designer, Carol Hannah

A: Gumption, sticking to your vision no matter what, knowing what sets you apart and basing everything else around that. Compromise is your biggest enemy.

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: At IFC, we look for alt comedy programming that’s outside the mainstream, but not off the beaten path. It’s what we call “slightly off.” We appreciate content that’s authentic and ...

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Amy Abrams/Branding

Co-founder, In Good Company

A: I think that Adelaide and I are genuine and accessible. While we have a lot of professional experience and are skilled facilitators, we are also business owners who struggle with ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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