Branding

advice & stories

Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: A great brand is made when it’s easy to articulate, relatable and it fills a need in your life, whether it’s utility, emotion or loyalty. Some of the greatest brands ...

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Eve Pearl

Eve Pearl/Branding

President and Owner, Eve Pearl

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come ...

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Susan McPherson/Branding

Founder & CEO, McPherson Strategies

A: A great brand is something that makes you feel and is hard to forget.

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lauren

Lauren Maillian Bias/Branding

Founder & CEO, LMB Group

A: A great brand is made by having true connectivity between the target market and the mission, and overall expression of the brand. A great brand delivers what it promises and ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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