Branding

advice & stories

Elizabeth Gore

Elizabeth Gore/Branding

Resident Entrepreneur, UN Foundation

A: My job revolves around branding issues. A brand has to express your entire business and marketing plan in the five seconds that someone spends looking at it. Your brand should ...

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Mia Bauer

Mia Bauer/Branding

Founder & Former Chief Creative Officer, Crumbs Bakeshop

A: There are two answers to this question. The first is with respect to our product and the second is with respect to the brand. Our product created a category in ...

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Jill Zarin/Branding

President, Jill Zarin Enterprises

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a ...

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Rachael Chong

Rachael Chong/Branding

Founder & CEO, Catchafire

A: Authenticity and substance. A great brand should be a reflection of a great product. You should focus on building your product or service first. Making that great, and then it ...

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Danielle LaPorte

Danielle LaPorte/Branding

Author, Danielle LaPorte Inc.

A: An excerpt from THE FIRE STARTER SESSIONS: Here’s what brands with integrity and true character know for sure: TRANSPARENCY IS SEXY Care more about being accurately, precisely who you are than caring ...

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