Branding

advice & stories

LOREN RIDINGER

Loren Ridinger/Branding

Senior Vice President, Market America & Shop.com

A: 1. A compelling idea. Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need. The ability to stay relevant no ...

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Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: Authenticity, clarity, and the right mix of people who have the tenacity to bring it to life, no matter how hard it gets.

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Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Branding

Co-Founder , Physique 57

A: We are passionate about the physical and mental results that exercise can offer. We welcome clients into an engaging and supportive community and promise rapid results delivered in a fun ...

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Alina Roytberg

Alina Roytberg/Branding

Co-founder, Fresh

A: Fresh has integrity. The one thing that never changed or changes is the quality approach we have to each and every product, to creating the environment of our stores, to ...

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lauren

Lauren Maillian Bias/Branding

Founder & CEO, LMB Group

A: A great brand is made by having true connectivity between the target market and the mission, and overall expression of the brand. A great brand delivers what it promises and ...

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Siiri Morley_Headshot_FINAL

Siiri Morley/Branding

Founding Partner, Prosperity Candle

A: Our brand is distinguished by a sense of hopefulness, respect, and beauty. Although Prosperity Candle works with women in some of the toughest parts of the world, with very dark ...

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