Branding

advice & stories

Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Branding

Co-Founder , Physique 57

A: We are passionate about the physical and mental results that exercise can offer. We welcome clients into an engaging and supportive community and promise rapid results delivered in a fun ...

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Lida Orzeck

Lida Orzeck/Branding

CEO, Hanky Panky Ltd.

A: Consistent, reliable quality, great fit (apparel) and a touch of wit, proper value for the price, longevity, willingness to engage with their customers, sharing via philanthropy and “giving back.” Finally, ...

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Rachael Chong

Rachael Chong/Branding

Founder & CEO, Catchafire

A: Authenticity and substance. A great brand should be a reflection of a great product. You should focus on building your product or service first. Making that great, and then it ...

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Tammy Tibbetts

Tammy Tibbetts/Branding

Founder & President, She's the First

A: I never imagined that the meaning of being a “first” would resonate so deeply with young women and take on a life of its own. The definition of the word ...

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Eve Pearl

Eve Pearl/Branding

President and Owner, Eve Pearl

A: EVE PEARL is different from other brands because we are Makeup with Skincare for Every Complexion. The products are developed for ease of use for all women. We don’t come ...

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: At IFC, we look for alt comedy programming that’s outside the mainstream, but not off the beaten path. It’s what we call “slightly off.” We appreciate content that’s authentic and ...

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