Branding

advice & stories

Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: Authenticity, clarity, and the right mix of people who have the tenacity to bring it to life, no matter how hard it gets.

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Mimi Duvall

Mimi Duvall/Branding

Life Coach & Designer, Dreams Will Come

A: Simplicity.

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LisaPrice

Lisa Price/Branding

Founder, Carol's Daughter

A: Consistency without ever being boring, and innovation and relevancy without ever losing authenticity.

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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From Everyday Heroes- 50 Americans Changing the World One Nonprofit at a Time by Katrina Fried and Paul Mobley.  Photographs © 2012 Paul Mobley.  www.welcomebooks.com/everydayheroes

Nancy Lublin/Branding

CEO, DoSomething.org

A: I’ve written about this a lot. I think there are 5 elements to a strong brand: simple, unique, relevant, consistent, truthful. (See an entire chapter on this in my book ...

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