Branding

advice & stories

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Jill Zarin/Branding

President, Jill Zarin Enterprises

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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Cortney Novogratz

Cortney Novogratz/Branding

Co-Founder/Designer, The Novogratz

A: The Novogratz brand is about FAMILY. It feels and looks fun. We don’t take ourselves too seriously. We are passionate about what we do, and we truly feel that our ...

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Mathilde Head Shot pic

Mathilde Thomas/Branding

Founder, Caudalie

A: To build a great brand, it’s key to make sure you are innovative and have a stand out product. There are so many products on the market these days, and ...

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Clare Winterton

Clare Winterton/Branding

Executive Director, International Museum of Women

A: Great content is what makes the International Museum of Women such a powerful online brand. For us, the key ingredients are not only the strenuous efforts we make to source ...

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Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: All of the above. And the fact that our editors really love what they do and that translates through to the content and every aspect of our business, from advertising ...

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