Branding

advice & stories

Rachael Chong

Rachael Chong/Branding

Founder & CEO, Catchafire

A: Authenticity and substance. A great brand should be a reflection of a great product. You should focus on building your product or service first. Making that great, and then it ...

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: There’s a constant competition in the world to fit in and be like everyone else. At IFC we embrace and celebrate what’s off kilter.  It’s signified by our tagline and ...

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Melissa Meyers

Melissa Meyers/Branding

President, Melissa Meyers

A: Something that is innovative and fresh. Consistently producing a great product or service that is better or unique as compared to others in your space. Paying attention to quality and ...

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Lubov Azria

Lubov Azria/Branding

Chief Creative Officer, BCBGMAXAZRIAGROUP

A: I think a great brand has consistency in their vision and a quality product. It’s important to never lose sight of what you’re producing. There are so many young designers ...

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Alle Fister_Photo_1

Alle Fister/Branding

Principal, Bollare Communications

A: A clear understanding of who you are.  You cannot be all things to all people. Decide what and who you want to be and strategically make decisions that carve and ...

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