Branding

advice & stories

Tina Aldatz -photo_1 copy

Tina Aldatz/Branding

Founder, Foot Petals

A: What competitors? Ha—just kidding! In all seriousness, the Foot Petals brand was inspired by a genuine need of my own. It’s authentic. Our products represent the highest level of quality ...

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Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Michelle Javian

Michelle Javian/Branding

Co-Founder and Chief Executive Officer, Harboring Hearts

A: Harboring Hearts is unique because we are the only charity organization that provides housing for families. We are created for heart patients, by heart patients. But I don’t really like ...

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Susan McPherson/Branding

Senior Vice President and Director of Global Marketing, Fenton

A: A great brand is something that makes you feel and is hard to forget.

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Cortney Novogratz

Cortney Novogratz/Branding

Co-Founder/Designer, The Novogratz

A: The Novogratz brand is about FAMILY. It feels and looks fun. We don’t take ourselves too seriously. We are passionate about what we do, and we truly feel that our ...

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Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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