Branding

advice & stories

Liz Dennery Sanders

Liz Dennery Sanders/Branding

Founder & CEO, SheBrand

A: A great brand makes a powerful emotional connection with its community. It owns powerful real estate in the mind of its target market. It is clear, confident, consistent, authentic, remarkable ...

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Alisa Vitti

Alisa Vitti/Branding

Founder, FLO Living Center, LLC

A: What makes a great brand is something that I can speak of personally through my own brand at FLO Living: we all have “skin in the game;” that is, everyone ...

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Mia Bauer

Mia Bauer/Branding

Founder & Chief Creative Officer, Crumbs Bakeshop

A: There are two answers to this question. The first is with respect to our product and the second is with respect to the brand. Our product created a category in ...

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katharine

Katharine L’Heureux/Branding

Founder & CEO, Kahina Giving Beauty

A: Of course, the skincare market is very competitive, but many of the traditional skincare companies use harmful ingredients in their products. At Kahina, we use only the highest quality natural ...

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DVN Profile

Diana Verde Nieto/Branding

Founder & CEO, Positive Luxury

A: No brand is perfect but, for me, the main component of a good brand is their company behavior, i.e what they do rather than what they say. Established brands that ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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