Branding

advice & stories

Alle Fister_Photo_1

Alle Fister/Branding

Principal, Bollare Communications

A: A clear understanding of who you are.  You cannot be all things to all people. Decide what and who you want to be and strategically make decisions that carve and ...

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Tammy Tibbetts

Tammy Tibbetts/Branding

Founder & President, She's the First

A: I never imagined that the meaning of being a “first” would resonate so deeply with young women and take on a life of its own. The definition of the word ...

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Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: Authenticity, clarity, and the right mix of people who have the tenacity to bring it to life, no matter how hard it gets.

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Jennifer Buffett

Jennifer Buffett/Branding

President & Co-Chair, NoVo Foundation

A: We have a vision for the world that we have uniquely articulated and that people respond to. We talk about how we see the time we are living in, connected ...

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Maureen Lippe

Maureen Lippe/Branding

Founder & CEO, Lippe Taylor

A: Passion, client due diligence, the best and the brightest staff, being dedicated to client service and strategy with a very creative execution. That’s what has made Lippe Taylor successful.

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AmyAbrams_headshotFINAL

Amy Abrams/Branding

Co-founder, In Good Company

A: I think that Adelaide and I are genuine and accessible. While we have a lot of professional experience and are skilled facilitators, we are also business owners who struggle with ...

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