Branding

advice & stories

Christene Barberich

Christene Barberich/Branding

Editor in Chief, Refinery29

A: All of the above. And the fact that our editors really love what they do and that translates through to the content and every aspect of our business, from advertising ...

READ NOW
LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

READ NOW
Clare Winterton

Clare Winterton/Branding

Executive Director, International Museum of Women

A: Great content is what makes the International Museum of Women such a powerful online brand. For us, the key ingredients are not only the strenuous efforts we make to source ...

READ NOW
Lindsey Wilner

Lindsey Wilner/Branding

Artist/ Managing Partner , TumericALIVE

A: Tumeric® ALIVE is a functional beverage- a concept that is brand new to the marketplace. Furthermore, Tumeric® ALIVE offers a unique blend of health benefits that provide a distinct edge ...

READ NOW
Alle Fister_Photo_1

Alle Fister/Branding

Principal, Bollare Communications

A: A clear understanding of who you are.  You cannot be all things to all people. Decide what and who you want to be and strategically make decisions that carve and ...

READ NOW
Tina Aldatz -photo_1 copy

Tina Aldatz/Branding

Founder, Foot Petals

A: What competitors? Ha—just kidding! In all seriousness, the Foot Petals brand was inspired by a genuine need of my own. It’s authentic. Our products represent the highest level of quality ...

READ NOW
see more stories

view our curated
list of life-epowering
resources