Branding

advice & stories

Adelaide Lancaster

Adelaide Lancaster/Branding

Co-founder, In Good Company

A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a ...

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Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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Kim Martin

Kim Martin/Branding

President & General Manager, WE tv

A: There are several women’s networks, but WE tv is the only one that focuses on the most important thing in most women’s lives: Family. WE tv presents real stories about ...

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Tereza Nemessanyi

Tereza Nemessanyi/Branding

Founder & CEO, Honestly Now

A: Among the Q&A tech platforms, we are the only company with: Women Female DNA at the core Optimal designs for the questions people care about most and that are unaddressed elsewhere--the personal ...

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Lindsey Wilner

Lindsey Wilner/Branding

Artist/ Managing Partner , TumericALIVE

A: Tumeric® ALIVE is a functional beverage- a concept that is brand new to the marketplace. Furthermore, Tumeric® ALIVE offers a unique blend of health benefits that provide a distinct edge ...

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