"We use the power of story to inspire women to take action…and provide them with the momentum to move forward with their lives and financial well-being." — Linda Descano
Founder, Cortney Renee Inc
A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them. READ MORE »
CEO, DoSomething.org
A: I’ve written about this a lot. I think there are 5 elements to a strong brand: simple, unique, relevant, consistent, truthful. (See an entire chapter on this in my book Zilch.) READ MORE »
Co-founder, In Good Company
A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a true legacy, iconic throughout time. READ MORE »
President, Melissa Meyers
A: Something that is innovative and fresh. Consistently producing a great product or service that is better or unique as compared to others in your space. Paying attention to quality and customer service is also key. READ MORE »
Executive Director, International Museum of Women
A: Great content is what makes the International Museum of Women such a powerful online brand. For us, the key ingredients are not only the strenuous efforts we make to source powerful art and unheard voices from around the world, but also the rigorous curation and editing that our curators apply to that content. We look for global content that moves ... READ MORE »
Executive Vice President & General Manager, IFC
A: A great brand is made when it’s easy to articulate, relatable and it fills a need in your life, whether it’s utility, emotion or loyalty. Some of the greatest brands are ones that evoke loyalty and an emotional connection. Those are the brands that consumers decide they just can’t live without. READ MORE »