Branding

advice & stories

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Cortney Renee Aranda/Branding

Founder, Cortney Renee Inc

A: A great brand invites people to be a part of it. It often has a mission greater than itself and it inspires people to invest in something bigger than them.

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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Adelaide Lancaster

Adelaide Lancaster/Branding

Co-founder, In Good Company

A: Meaning and longevity. Great brands make a strong connection with the consumer. Their meaning extends far beyond the actual product or service, and they have the potential to become a ...

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Ann Shoket

Ann Shoket/Branding

Editor-in-Chief, Seventeen Magazine

A: It’s an honor to work for a legendary brand like Seventeen…the mag is so different now than it was when I read it or when my mom read it (there ...

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Mimi Duvall

Mimi Duvall/Branding

Life Coach & Designer, Dreams Will Come

A: Simplicity.

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Jennifer Caserta

Jennifer Caserta/Branding

Executive Vice President & General Manager, IFC

A: At IFC, we look for alt comedy programming that’s outside the mainstream, but not off the beaten path. It’s what we call “slightly off.” We appreciate content that’s authentic and ...

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