Branding

advice & stories

Lubov Azria

Lubov Azria/Branding

Chief Creative Officer, BCBGMAXAZRIAGROUP

A: I think a great brand has consistency in their vision and a quality product. It’s important to never lose sight of what you’re producing. There are so many young designers ...

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Sheila Kelley

Sheila Kelley/Branding

Founder & CEO, Sheila Kelley S Factor

A: S Factor doesn't have any competitors.  *smile* Now if you were to ask me what separates S Factor from "pole dance fitness companies," I would say that S Factor is a ...

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Jill Zarin/Branding

President, Jill Zarin Enterprises

A: I have worked really hard to keep Jill Zarin products what I call “solution based.” I can always point back to my roots: I had a problem and discovered a ...

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Marla Malcolm Beck Headshot_1

Marla Malcolm Beck/Branding

CEO and co-founder , Bluemercury

A: Authenticity. Brands need to have foundations, stories and a fundamental philosophy.  Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies.  Everything we ...

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Jan Arnold

Jan Arnold/Branding

Co-Founder and Style Director, Creative Nail Design

A: A great brand must have consistency, dependability, excitement and availability.

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Elizabeth Gore

Elizabeth Gore/Branding

Resident Entrepreneur, UN Foundation

A: My job revolves around branding issues. A brand has to express your entire business and marketing plan in the five seconds that someone spends looking at it. Your brand should ...

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