Branding

advice & stories

RenaHeadshot

Rena Nathanson/Branding

Founder and CEO, Bananagrams, Inc.

A: To me a great brand has three key ingredients – it evokes passion; it’s instantly recognizable; and people associate it with all-things positive.   In the game world, specifically, I believe ...

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Marla Malcolm Beck Headshot_1

Marla Malcolm Beck/Branding

CEO and co-founder , Bluemercury

A: Authenticity. Brands need to have foundations, stories and a fundamental philosophy.  Bluemercury is a brand which has a core of friendly, honest, expert service delivered by beauty junkies.  Everything we ...

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Ann Shoket

Ann Shoket/Branding

Editor-in-Chief, Seventeen Magazine

A: It’s an honor to work for a legendary brand like Seventeen…the mag is so different now than it was when I read it or when my mom read it (there ...

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Clare Winterton

Clare Winterton/Branding

Executive Director, International Museum of Women

A: Great content is what makes the International Museum of Women such a powerful online brand. For us, the key ingredients are not only the strenuous efforts we make to source ...

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Marie Forleo

Marie Forleo/Branding

CEO, Marie Forleo International Inc.

A: Our brand is one-of-a-kind for five key reasons: Our heart and genuine desire to serve.  We’re maniacal about customer service - whether you’re consuming our free content or investing in a ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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