Branding

advice & stories

Lauren Ruotolo

Lauren Ruotolo/Branding

Director, Entertainment Promotions, Hearst Magazines

A: A great brand represents a little bit of everything/everyone and never discriminates.

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Jennifer Vaughan Maanavi

Jennifer Vaughan Maanavi/Branding

Co-Founder , Physique 57

A: We are passionate about the physical and mental results that exercise can offer. We welcome clients into an engaging and supportive community and promise rapid results delivered in a fun ...

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Kim Martin

Kim Martin/Branding

President & General Manager, WE tv

A: There are several women’s networks, but WE tv is the only one that focuses on the most important thing in most women’s lives: Family. WE tv presents real stories about ...

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Lida Orzeck

Lida Orzeck/Branding

CEO, Hanky Panky Ltd.

A: Consistent, reliable quality, great fit (apparel) and a touch of wit, proper value for the price, longevity, willingness to engage with their customers, sharing via philanthropy and “giving back.” Finally, ...

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LOREN RIDINGER

Loren Ridinger/Branding

Senior Vice President, Market America & Shop.com

A: 1. A compelling idea. Behind every brand is a compelling idea, which captures customers’ attention and loyalty by filling an unmet or unsatisfied need. The ability to stay relevant no ...

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LindaDescano

Linda Descano/Branding

Managing Director & Head of Content and Social, Women & Co.

A: Too often, a company’s marketing efforts to women simply entail adding images of women to their advertising, brochures or websites and placing their “standard” corporate ads in women’s lifestyle magazines. ...

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